Module 1 THE WORLD OF RETAILING
What is retailing, Economic significance of retailing, Opportunities in retailing, The retailing management decision process, Types of retailers, Trends in retail industry, Food retailing, General merchandise retailing, Services retailing, Types of ownership, Non store v/s store based retailing, Electronic retailers, Catalog and direct mail retailers, Direct selling, Vending machine retailing, Television home shopping, E-Tailing.
Module 2 THE RETAIL CUSTOMER
Generational cohorts, Ethnic diversity, Income, Changing customer demography, Changes in consumer values, Types of buying decisions, Buying process, Factors influencing the decision making process, Market segmentation, Strategic advantage through customer service, Customer evaluation of service quality, GAPs model for improving retail services quality, communicating the service promise.
Module 3 RETAIL MARKETING STRATEGIES
What is retail strategy, Target market and retail format, Building a sustainable competitive advantage, International growth opportunities, The strategic retail planning process.
Module 4 MERCHANDISING MANAGEMENT
Organizing buying process .by categories, Setting merchandising financial objectives, The assortment planning process, Merchandise budget plans, Open to buy, Allocating merchandise to stores, Analyzing merchandising performance, Branding strategies, International sourcing decisions, Meeting vendors, Establishing and maintaining strategic relationship with vendors.
Module 5 STORE LAYOUT, AND RETAIL PROMOTION
Store layout, Space planning, merchandising presentation techniques, Atmospherics, Role of retail communication, Planning retail communication, Retail advertising programme, frequent shopper loyalty programme
REFERENCE BOOKS:
1. Retail Management; Barry Berman And Joel Evans
2. Managing Retailing, Piyush Kumar Sinha, Dwaraka Prasad, Oxford Publications
3. C. Bhattacharjee, Retail Management, Excel Books
4. James Ogden, Denise Ogdden :- IntegratedRetail Management , Biztantra
5. Retailing Management, Levy And Weitz, Mcgraw Hill
6. Retailing Management, Swapna And Pradhan, Mcgraw Hill
7. Retail Management, Gibson
What is retailing, Economic significance of retailing, Opportunities in retailing, The retailing management decision process, Types of retailers, Trends in retail industry, Food retailing, General merchandise retailing, Services retailing, Types of ownership, Non store v/s store based retailing, Electronic retailers, Catalog and direct mail retailers, Direct selling, Vending machine retailing, Television home shopping, E-Tailing.
Module 2 THE RETAIL CUSTOMER
Generational cohorts, Ethnic diversity, Income, Changing customer demography, Changes in consumer values, Types of buying decisions, Buying process, Factors influencing the decision making process, Market segmentation, Strategic advantage through customer service, Customer evaluation of service quality, GAPs model for improving retail services quality, communicating the service promise.
Module 3 RETAIL MARKETING STRATEGIES
What is retail strategy, Target market and retail format, Building a sustainable competitive advantage, International growth opportunities, The strategic retail planning process.
Module 4 MERCHANDISING MANAGEMENT
Organizing buying process .by categories, Setting merchandising financial objectives, The assortment planning process, Merchandise budget plans, Open to buy, Allocating merchandise to stores, Analyzing merchandising performance, Branding strategies, International sourcing decisions, Meeting vendors, Establishing and maintaining strategic relationship with vendors.
Module 5 STORE LAYOUT, AND RETAIL PROMOTION
Store layout, Space planning, merchandising presentation techniques, Atmospherics, Role of retail communication, Planning retail communication, Retail advertising programme, frequent shopper loyalty programme
REFERENCE BOOKS:
1. Retail Management; Barry Berman And Joel Evans
2. Managing Retailing, Piyush Kumar Sinha, Dwaraka Prasad, Oxford Publications
3. C. Bhattacharjee, Retail Management, Excel Books
4. James Ogden, Denise Ogdden :- IntegratedRetail Management , Biztantra
5. Retailing Management, Levy And Weitz, Mcgraw Hill
6. Retailing Management, Swapna And Pradhan, Mcgraw Hill
7. Retail Management, Gibson
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