MODULE 1
Meaning and significance of Research in Management, Different Approaches to research –
Scientific method and non scientific Methods, Types of research – Historical studies, case
studies, survey and experimental studies, criteria for good research, the manager and
researcher relationship.
MODULE 2
Formulation of research problem, Defining research problem, Generating research hypothesis,
Research process, Research Design, Classification of research designs, Need for Research
design, Features of good research design, Research proposal
MODULE 3
Sampling Techniques, Steps in sampling, Types of sample Design – probability and Non
Probability sampling designs, size of sample, sampling errors, concept of Measurement and
scaling, Scaling techniques, characteristics of sound measurement.
MODULE 4
Sources of data – primary vs. secondary data, sources of primary data – observation, Interview
methods, survey method, questionnaire construction and design.
MODULE 5
Processing of Research data – Editing, coding, classification and Tabulation.
MODULE 6
Hypothesis testing – Null and alternate hypothesis, level of significance, one and two sample
tests, Measures of central tendency, Measures of variation, Measures of Dispersion and
skewness, Test of randomness, correlation and Regression analysis, ANOVA, Discriminate
Analysis, cluster Analysis, Data Analysis by software packages.
MODULE 7
Technical Report writing, Types of reports objectives and function of report formal
and informal, report writing process, target audience, pre-research proposals, progress reports,
final reports, guidelines for effective writing, Research report format, Presentation of a report,
Persuasive nature of reports, Reports for Decision Making, technical proposal, instructions
manuals, precis writing and reporting committee findings.
BOOKS RECOMMENDED
1. OR Krishnaswami & Rangantham, Methodology of Research, HPH
2. Donald Cooper and Pamela Schindler, Business Research Methods, TMH
3. Dipak Kumar Bhattacharyya, Research Methodology, EB
4. KN Krishnaswamy, Sivakumar and Mathirajan, Management Research Methodology, Pearson
5. Wiilam Zikmund, Business research Methods, Thomson
6. Panneerselvam, Research Methodology, PHI
7. Daniel Riordan and Steven Pauley, Technical Report Writing Today, Biztantra
8. Alan Bryman and Emma Bell, Business Research Methods, Oxford
9. William Trochim, Research Methods, Biztantra
Meaning and significance of Research in Management, Different Approaches to research –
Scientific method and non scientific Methods, Types of research – Historical studies, case
studies, survey and experimental studies, criteria for good research, the manager and
researcher relationship.
MODULE 2
Formulation of research problem, Defining research problem, Generating research hypothesis,
Research process, Research Design, Classification of research designs, Need for Research
design, Features of good research design, Research proposal
MODULE 3
Sampling Techniques, Steps in sampling, Types of sample Design – probability and Non
Probability sampling designs, size of sample, sampling errors, concept of Measurement and
scaling, Scaling techniques, characteristics of sound measurement.
MODULE 4
Sources of data – primary vs. secondary data, sources of primary data – observation, Interview
methods, survey method, questionnaire construction and design.
MODULE 5
Processing of Research data – Editing, coding, classification and Tabulation.
MODULE 6
Hypothesis testing – Null and alternate hypothesis, level of significance, one and two sample
tests, Measures of central tendency, Measures of variation, Measures of Dispersion and
skewness, Test of randomness, correlation and Regression analysis, ANOVA, Discriminate
Analysis, cluster Analysis, Data Analysis by software packages.
MODULE 7
Technical Report writing, Types of reports objectives and function of report formal
and informal, report writing process, target audience, pre-research proposals, progress reports,
final reports, guidelines for effective writing, Research report format, Presentation of a report,
Persuasive nature of reports, Reports for Decision Making, technical proposal, instructions
manuals, precis writing and reporting committee findings.
BOOKS RECOMMENDED
1. OR Krishnaswami & Rangantham, Methodology of Research, HPH
2. Donald Cooper and Pamela Schindler, Business Research Methods, TMH
3. Dipak Kumar Bhattacharyya, Research Methodology, EB
4. KN Krishnaswamy, Sivakumar and Mathirajan, Management Research Methodology, Pearson
5. Wiilam Zikmund, Business research Methods, Thomson
6. Panneerselvam, Research Methodology, PHI
7. Daniel Riordan and Steven Pauley, Technical Report Writing Today, Biztantra
8. Alan Bryman and Emma Bell, Business Research Methods, Oxford
9. William Trochim, Research Methods, Biztantra
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