Module 2 THE ENTREPRENEURIAL AND INTRAPRENEURIAL MIND
The Entrepreneurial Process, Identify and Evaluate the Opportunity, Develop a
Business Plan, Determine the Resources Required, Manage the Enterprise, Managerial
versus Entrepreneurial Decision Making, Causes for Interest in Intrapreneurship,
Corporate versus Intrapreneurial Culture, - Climate for Intrapreneurship, Intrapreneurial.
Leadership Characteristics, Establishing in the Organization, factors affecting
entrepreneurship — qualities of successful entrepreneurship.
Module 3 SMALL & MEDIUM ENTERPRISES (SME)
Role of SME, concept and definitions of SME, government policy and SME in India,
growth and performance of SME sector, problems for SMEs, Sickness in SME, criteria
to identity sickness, causes, symptoms and remedial measures of sickness, institutional
support for SMEs.
Module 4 STARTING THE BUSINESS - BUSINESS IDEA & INNOVATION
Business idea, Opportunity Recognition , Product Planning and Development Process,
Establishing Evaluation Criteria, Idea Stage, Concept Stage Product Stage, Test
Marketing Stage, Creativity, Innovation and entrepreneurship, barriers to creativity,
techniques for improving the creative process, corporate entrepreneurship, causes,
climate, intrapreneurial leadership characteristics, Establishing intrapreneurship in the
organization
Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR
Various forms of organization, Legal Issues in Setting up the Organization, The various
statutory registrations and clearances required.
Module 6 PROJECT PREPARATION AND APPRAISAL
Project Preparation, feasibility and evaluation, what is the Business Plan? Various types
of business plans, Format of business plan, Writing of business plan, Using and
Implementing the Business Plan, Measuring Plan Progress, Updating the Plan, Why
Some Business Plans Fail, Different sections of the business plan - The marketing plan,
The organization plan, The financial plan
Module 7 FINANCING THE NEW VENTURE
Sources of capital - An Overview, Debt or Equity Financing, Internal or External Funds,
Funding from Banks and Financial institutions, Governmental and Developmental
Sources, Various schemes, Types of Loans, Procedure, Private Placement, Types of
Investors, Private Offerings, Bootstrap Financing, Venture Capital , Nature of Venture
Capital, Approaching, presenting and obtaining the funds, FDI
Module 8 MANAGING and GROWING THE NEW VENTURE
Risk Reduction Strategies for New Entry Exploitation, Market Scope Strategy, Imitation
Strategies, and Growth Strategies: Where to Look for Growth Opportunities, Penetration
Strategies, Market Development Strategies, Product Development Strategies,
Diversification Strategies, turnaround strategies.
Module 9 CORPORATE VENTURING
The necessity of Corporate Venturing, Various Misconceptions, Creating the Right
Environment, Formalizing the Vision for The Venture, Validating the Venture Concept,
The Alpha Stage: The Shift from Planning to Product Creation, Building the Prototype of
the Business, Testing the Waters, The Beta Launch, From Corporate Venture to
Business, Market Calibration and Expansion, Capturing Strategic Value
REFERENCE BOOKS:
1. M.Lall, Entrepreneurship, Excel books
2. Vasant Desai :- Dynamics of Entrepreneurial Development and Management-HPH
3. Hisrich, Robert d., peters, Michael p., and shepherd, dean a:
entrepreneurship, Tata Mcgraw-hill; sixth edition, 2007
4. Mathew J Manimala :- Entrepreneurship at the Crossroads - Biz tantra
5. Mohanty – Fundamentals of Entrepreneurship, Prentice Hall of India
6. Zimmerer & Scarborough – Essentials of Entrepreneurship & Small Business
Management, Prentice Hall of India
The Entrepreneurial Process, Identify and Evaluate the Opportunity, Develop a
Business Plan, Determine the Resources Required, Manage the Enterprise, Managerial
versus Entrepreneurial Decision Making, Causes for Interest in Intrapreneurship,
Corporate versus Intrapreneurial Culture, - Climate for Intrapreneurship, Intrapreneurial.
Leadership Characteristics, Establishing in the Organization, factors affecting
entrepreneurship — qualities of successful entrepreneurship.
Module 3 SMALL & MEDIUM ENTERPRISES (SME)
Role of SME, concept and definitions of SME, government policy and SME in India,
growth and performance of SME sector, problems for SMEs, Sickness in SME, criteria
to identity sickness, causes, symptoms and remedial measures of sickness, institutional
support for SMEs.
Module 4 STARTING THE BUSINESS - BUSINESS IDEA & INNOVATION
Business idea, Opportunity Recognition , Product Planning and Development Process,
Establishing Evaluation Criteria, Idea Stage, Concept Stage Product Stage, Test
Marketing Stage, Creativity, Innovation and entrepreneurship, barriers to creativity,
techniques for improving the creative process, corporate entrepreneurship, causes,
climate, intrapreneurial leadership characteristics, Establishing intrapreneurship in the
organization
Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR
Various forms of organization, Legal Issues in Setting up the Organization, The various
statutory registrations and clearances required.
Module 6 PROJECT PREPARATION AND APPRAISAL
Project Preparation, feasibility and evaluation, what is the Business Plan? Various types
of business plans, Format of business plan, Writing of business plan, Using and
Implementing the Business Plan, Measuring Plan Progress, Updating the Plan, Why
Some Business Plans Fail, Different sections of the business plan - The marketing plan,
The organization plan, The financial plan
Module 7 FINANCING THE NEW VENTURE
Sources of capital - An Overview, Debt or Equity Financing, Internal or External Funds,
Funding from Banks and Financial institutions, Governmental and Developmental
Sources, Various schemes, Types of Loans, Procedure, Private Placement, Types of
Investors, Private Offerings, Bootstrap Financing, Venture Capital , Nature of Venture
Capital, Approaching, presenting and obtaining the funds, FDI
Module 8 MANAGING and GROWING THE NEW VENTURE
Risk Reduction Strategies for New Entry Exploitation, Market Scope Strategy, Imitation
Strategies, and Growth Strategies: Where to Look for Growth Opportunities, Penetration
Strategies, Market Development Strategies, Product Development Strategies,
Diversification Strategies, turnaround strategies.
Module 9 CORPORATE VENTURING
The necessity of Corporate Venturing, Various Misconceptions, Creating the Right
Environment, Formalizing the Vision for The Venture, Validating the Venture Concept,
The Alpha Stage: The Shift from Planning to Product Creation, Building the Prototype of
the Business, Testing the Waters, The Beta Launch, From Corporate Venture to
Business, Market Calibration and Expansion, Capturing Strategic Value
REFERENCE BOOKS:
1. M.Lall, Entrepreneurship, Excel books
2. Vasant Desai :- Dynamics of Entrepreneurial Development and Management-HPH
3. Hisrich, Robert d., peters, Michael p., and shepherd, dean a:
entrepreneurship, Tata Mcgraw-hill; sixth edition, 2007
4. Mathew J Manimala :- Entrepreneurship at the Crossroads - Biz tantra
5. Mohanty – Fundamentals of Entrepreneurship, Prentice Hall of India
6. Zimmerer & Scarborough – Essentials of Entrepreneurship & Small Business
Management, Prentice Hall of India
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