Module 1 CONCEPT OF STRATEGY
Defining strategy, Levels at which strategy operates, Strategic Decision Making and Approaches to Strategic Decision making, Mission and Purpose, Objectives and Goals, Strategic Business Units, Corporate Planning Process
Module 2 ENVIRONMENT ANALYSIS AND DIAGNOSIS
Concept of Environment and its components, Environment scanning and appraisal, organizational appraisal, Strategic advantage analysis and diagnosis, SWOT analysis.
Module 3 STRATEGY FORMULATION & CHOICE OF ALTERNATIVES
Strategies - Modernization, Diversification, Integration, Merger, Take-over and Joint Venture strategies,Turnaround - divestment and Liquidation strategies of Strategic Choice - Industry,competitor and SWOT analysis; Synergy and Dysergy, GAP Analysis; Porter’s Five forces Model of competition; Mckinsey’s 7’s framework; GE-9 Cell Model, Bostan’s Consultancy Model, Distinctive competitiveness; Selection of matrix, Factors affecting Strategic Choice - Cost, Leadership, Differentiation focus, value chain analysis, bench marking, service blue printing.
Module 4 STRATEGY IMPLEMENTATION
Inter-relationship between formulation and implementation; Issues in strategy implementation, Resource Allocation, Budgets, Organization structure, Matching and strategy, Behavioural Issues - Leadership styles, Corporate culture and values power, Social Responsibilities - Ethics, Building capable organization; Functional Issues - Financial, Marketing, Operations and Personnel Plans an Policies
Module 5 STRATEGY AND STRUCTURE
Structural Considerations, Structure for strategies, Organizational design and change.
Module 6 STRATEGY EVALUATION
Importance, Symptoms of malfunctioning of strategy, Overview of strategic control, techniques of strategic evaluation and control, Control, Tailoring strategy to fit specific industry and company situation, strategy and competitive advantage in diversified agencies, Evaluating the strategies of diversified agencies.
Module 7 CONTEMPORARY ISSUES
Strategies for competing in globalizing markets, New Business Models and strategic for Internet Economy, technology and innovation, entrepreneurial ventures and strategies for SME, strategic issues in Non-profit organizations.
REFERENCE BOOKS:
1. U Kachru, Strategic Management, Excel Books
2. Hitt, Ireland And Hoskisson; Strategic Management; Thompson
3. Hill And Jones; Strategic Management; Biztantra
4. N. Balwani, Strategic Management & Business Policy, Excel Books
5. Thomson And Strickland; Strategic Management; Mcgraw-Hill
6. David – Strategic Management – Concepts And Cases, Prentice Hall Of India
7. Srinivasan, Strategic Management – Indian Context, Prentice Hall Of India
Defining strategy, Levels at which strategy operates, Strategic Decision Making and Approaches to Strategic Decision making, Mission and Purpose, Objectives and Goals, Strategic Business Units, Corporate Planning Process
Module 2 ENVIRONMENT ANALYSIS AND DIAGNOSIS
Concept of Environment and its components, Environment scanning and appraisal, organizational appraisal, Strategic advantage analysis and diagnosis, SWOT analysis.
Module 3 STRATEGY FORMULATION & CHOICE OF ALTERNATIVES
Strategies - Modernization, Diversification, Integration, Merger, Take-over and Joint Venture strategies,Turnaround - divestment and Liquidation strategies of Strategic Choice - Industry,competitor and SWOT analysis; Synergy and Dysergy, GAP Analysis; Porter’s Five forces Model of competition; Mckinsey’s 7’s framework; GE-9 Cell Model, Bostan’s Consultancy Model, Distinctive competitiveness; Selection of matrix, Factors affecting Strategic Choice - Cost, Leadership, Differentiation focus, value chain analysis, bench marking, service blue printing.
Module 4 STRATEGY IMPLEMENTATION
Inter-relationship between formulation and implementation; Issues in strategy implementation, Resource Allocation, Budgets, Organization structure, Matching and strategy, Behavioural Issues - Leadership styles, Corporate culture and values power, Social Responsibilities - Ethics, Building capable organization; Functional Issues - Financial, Marketing, Operations and Personnel Plans an Policies
Module 5 STRATEGY AND STRUCTURE
Structural Considerations, Structure for strategies, Organizational design and change.
Module 6 STRATEGY EVALUATION
Importance, Symptoms of malfunctioning of strategy, Overview of strategic control, techniques of strategic evaluation and control, Control, Tailoring strategy to fit specific industry and company situation, strategy and competitive advantage in diversified agencies, Evaluating the strategies of diversified agencies.
Module 7 CONTEMPORARY ISSUES
Strategies for competing in globalizing markets, New Business Models and strategic for Internet Economy, technology and innovation, entrepreneurial ventures and strategies for SME, strategic issues in Non-profit organizations.
REFERENCE BOOKS:
1. U Kachru, Strategic Management, Excel Books
2. Hitt, Ireland And Hoskisson; Strategic Management; Thompson
3. Hill And Jones; Strategic Management; Biztantra
4. N. Balwani, Strategic Management & Business Policy, Excel Books
5. Thomson And Strickland; Strategic Management; Mcgraw-Hill
6. David – Strategic Management – Concepts And Cases, Prentice Hall Of India
7. Srinivasan, Strategic Management – Indian Context, Prentice Hall Of India
No comments:
Post a Comment