4.2 INTERNATIONAL BUSINESS

Sunday, 11 May 2014
Module 1 INTRODUCTION
Definition — Trade and Investment flow — International trade- theories of international trade -Economic theories — forms of international business

Module 2 INTERNATIONAL BUSINESS ENVIRONMENT
Globalization of business — WTO and trade liberalization — emerging issues — implications for India — Regional Trade Blocks — Inter regional trade among regional groups.

Module 3 GLOBAL BUSINESS STRATEGIC MANAGEMENT
Structural design of MNE’s — Strategic planning — Strategic considerations- National VS Global competitiveness.
Module 4 EXIM TRADE
Export trade, procedure, steps and documentation direction of India’s trade, Export financing document related to export trade  Export marketing Import trade, procedure and steps documentations and problems, EXIM policy, Balance of payment. Institutions connected with EXIM trade.

Module 5 CONTROL & EVALUATION OF INTERNATIONAL BUSINESS
Control MNE’s — approaches to control — the role of information systems — performance measurement — mechanics of measurement — various, performance indicators—Evaluation and Evaluation systems

Module 6 CONFLICT IN INTERNATIONAL BUSINESS & NEGOTIATIONS
Factors causing conflict — Conflict resolution actions — the role of negotiations in international business — the role of international agencies in conflict resolution.

REFERENCE BOOKS:
1. Francis Cherunilam; International Business, Prentice Hall Of India
2. Hill; International Business; Mcgraw-Hill
3. Shukla, International Business, Excel Books
4. Francis Cherunilam- International Business Environment – HPH
5. S.N.Charry :- Elements of International Business, Biztrantra
6. Harrison Et Al; International Business; Oxford
7. Daneils Et Al; International Business; Pearson
8. Hodgetts And Luthans; International Management; Mcgraw-Hill
9. Sundaram & Balck, International Business Environment, Prentice Hall Of India

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